Meet the Author

Erwin van der Koogh
Senior Customer Architect
Erwin is a Customer Architect at Honeycomb and works with both customers and prospects on their biggest Observability challenges. As an ex-startup founder, consultant and developer, Erwin is able to work with executives to help solve organisational challenges all the way down to developers on how to best instrument their code base.
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You Don't Need Three Pillars, You Need Single Threads
One of the customers I’m currently working with is a large financial institution that has a robust three pillar implementation. Every critical application ships their telemetry to either or both their cloud-native tool and a central tool. This worked fine when they had relatively monolithic applications, but with their architecture moving towards a service-based one, it’s getting harder to manage.

Why Observability 2.0 Is Such a Gamechanger
One of the hardest parts of my job is to get people to appreciate just how much of a difference Honeycomb/observability 2.0 is compared to their current way of working. It’s not just a small step up or a linear improvement. Rather, it’s an entire step change in the way that you write, deploy, and operate software for your customers.