Case Studies Logs Debugging Cloud Costs
Amperity Case Study Video
When customer data is scattered everywhere, how do you put the pieces together to get an accurate customer 360° view? That’s the power of Amperity’s customer data platform (CDP), and the company has been driving customer data innovation for nearly a decade. Being on the leading edge of software development requires quality observability insights, and the company wanted a new partner that could support their engineering charter for continual improvement and growth.
The challenge? Amperity’s observability depended on a suite of tools for logs, metrics, and dashboards. Managing this array of tools demanded diverse skill sets and a significant amount of tribal knowledge to navigate them. And the engineers needed a significant investment of time and debugging expertise to gain a contextual understanding of any issue.
Another notable challenge was misalignment between Amperity’s strategic growth mindset and the limitations of its logging tool. Its ingest-based pricing model meant that Amperity’s logging would halt—full stop—whenever they exceeded the daily limit. As Josh Parsons, Software Development Engineer II at Amperity, shares, “It required constant vigilance about what we were sending to ensure our logging wouldn’t stop whenever we hit the ingest tariff limit. We had this persistent feeling that we wouldn’t be able to scale that constant oversight as our company grew.”